A fresh look for a beloved brand
Red Rose Tea is a beloved household name throughout New England; my job was to update our social media presence to attract a new audience, without alienating our loyal older customers.
Below is also a selection of product photography and design content that I produced for Red Rose — additional content I created can be viewed on the brand’s Instagram. Examples of packaging design during my time with Red Rose can be seen within the Sweet Temptations line — specifically Cinnamon Roll, Pumpkin Pie, Gingerbread Cookie, and Hot Chocolate with Marshmallows.
